It seems as though everywhere you look there is a new app or online-based insurer looking to appeal to the young consumer? Can you talk a little about the key competitive advantage PPS Pro-Insure has over these “at a click of a button” insurers?
Lesson number 11: Freemium
Let’s face it. Premium is a thing of yesteryear. The new buzzword is Freemium. Insurance Freemiums has a nice ring to it. Why don’t they run a software update that has a free version of insurance that you can use for thirty days...free? Or one that has certain features for premium members and limited ones for Freemium members? I wouldn’t mind if my hot shower after a long day was interrupted by an advert every 5 seconds! Sure it could get irritating after some time but I can rather spend that insurance premium money on a serum that develops patience. Think about it!
PPS Narrator:
Surely there is a smarter way?
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